You’d be right if you suspect that drug makers are spending A LOT more on TV advertising. Pharmaceutical companies have more than doubled ad spending in just the past four years, making it the second-fastest growing ad category in the nation. Other healthcare providers – from local hospitals to nationally known cancer treatment centers – are also upping the advertising ante. But when do healthcare promotions cross ethical boundaries and the ancient pledge to all patients of “do no harm”? You should know!
| BY THE NUMBERS |
1 in 20
One in 20 Google searches are health-related and the first place consumers turn for answers, 57 percent versus 32 percent who start with a doctor.
10 Questions You Should Ask Your Doctor
Parsing fact from hype starts with good doctor-patient communication. Doctor Mike shares the questions he would ask in this video.
POSITIVE BUT PAINFUL ADS
Some patients say healthcare ads that feature happy, healed people and miraculous recoveries spread false hope.