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Drugs and Advertising

Monday, December 10, 2018

Drugs and Advertising


When Do Drug and Healthcare Ads Push Ethical Boundaries?
You’d be right if you suspect that drug makers are spending A LOT more on TV advertising. Pharmaceutical companies have more than doubled ad spending in just the past four years, making it the second-fastest growing ad category in the nation. Other healthcare providers – from local hospitals to nationally known cancer treatment centers – are also upping the advertising ante. But when do healthcare promotions cross ethical boundaries and the ancient pledge to all patients of  “do no harm”? You should know!
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 BY THE NUMBERS
1 in 20
One in 20 Google searches are health-related and the first place consumers turn for answers, 57 percent versus 32 percent who start with a doctor.
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VIDEO BOOKMARK
10 Questions You Should Ask Your Doctor
Parsing fact from hype starts with good doctor-patient communication. Doctor Mike shares the questions he would ask in this video.
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POSITIVE BUT PAINFUL ADS
Some patients say healthcare ads that feature happy, healed people and miraculous recoveries spread false hope.

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